Xavier’s BE move won’t cost your company more $$

[TheHall]

Short article from the Cincinnati Business Courier, that gives some insight into the "Big East" effect that advertisers of the 3 new members must all be experiencing.

Xavier University’s move to the Big East Conference is lifting corporate interest in ads and sponsorships. But business owners might be concerned that the cost of getting their name out there might soar...But business owners shouldn’t expect sticker shock when they try to attach their name and get exposure to Xavier’s inaugural Big East season.

http://www.bizjournals.com/cincinnati/news/2013/09/12/xaviers-big-east-move-wont-cost-your.html?page=all

The author only makes mention about the inaugural season. At some point the inevitable price soaring must take place, it's the "price" of playing on Broadway under the bright lights for the country to see....on FOX SPORTS.