“We have work to do to make sure we get the good crowds the Big East is accustomed to,” Ackerman said. “I think we can build around that event — make it more than a series of basketball games and package it with other events leading in.”
Ackerman has hired two former Big East officials, including veteran spokesman John Paquette. Deluged with résumés from job seekers, she hopes to complete the conference staff in the next 30 to 60 days. It will include a business division that will focus on marketing, branding, communication and cultivating corporate sponsors. Among its more pressing tasks is launching the league’s Web site, which had been postponed until a commissioner was hired.
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